One of the qualities that marks a successful grocery score is having a variety of goods in stock. Grocery shopping isn’t just limited to fresh produce and baked goods. Packaged consumer products are essential items on most grocery shopping lists.

From ketchup bottles to spice packets, these types of fast-moving consumer goods (FMCG) are in high demand at grocery stores. This article explores the role of FMCG in grocery retail and how it should be represented in a store’s inventory.

What does FMCG mean?

FMCG stands for Fast-Moving Consumer Goods. It is a simple descriptor for non-durable packaged consumer goods. These products have a short shelf-life, usually under a year, which means consumers have to buy them on a regular basis.

These items are priced at affordable rates so that they can sell quickly. Because of their low prices, FMCG products usually have slim profit margins. That’s why stores that sell FMCG products need high sales volumes to generate revenue.

Since FMCG items are usually cheap, consumable, or disposable, they tend to be low-involvement products from the customer’s perspective. Shoppers usually pick a brand that they favor and then keep purchasing from it for months or years.