One of the most important things that retailers need to do is track and adjust to the various factors that affect customers’ grocery shopping behavior and purchasing activities.

This will improve operational efficiency and boost customer satisfaction, leading to brand loyalty and increased revenue.

It is a very competitive industry, but most grocery store owners assume that their businesses will be safe because people will always need food. However, maintaining healthy profits in an ever-changing market is easier said than done.

Several external and internal elements dictate shoppers’ behavior:

External factors

The success of a grocery store lies in the knowledge of its market’s purchasing habits and the ability to adjust to their changing preferences.

Some external factors that influence grocery shopping behavior include:

1. Economy

Inflation and supply chain disruptions have reduced supermarket margins to 1% to 3%, according to an Oracle report.

It is more important than ever to attract more customers and encourage more purchases in a challenging economic environment.

Consumers respond strongly to bargains and discounts for essential items. Furthermore, food items near expiry can be sold at lower prices.

2. Cultural and demographic influences

Demographic and cultural factors also influence purchasing behavior. For example, Asian households buy a lot of rice, and those who practice Islam always look for Halal products.

Subcultures also promote certain diets, and more and more shoppers look for vegan or organic options. More awareness of food allergies and intolerances has also led to the proliferation of gluten- and dairy-free products.